Show Extras

Media3 May 29th Show Blog

     
Media3 May 29th Show Blog

How different is today's advertising world to the 'good old days' of big budgets and long lunches?

Former Idealog editor Hazel Phillips is the author of Sell!, a book of "tall tales from the legends of New Zealand advertising". See More HERE

She's joined on the show by advertising and media maven Cindy Mitchener and head of integration at Mediaworks Melanie Reece to discuss the opportunities and challenges facing both advertisers and media outlets in the digital age.

They also consider how well traditional audience measures like the Nielsen TV ratings are coping with the changing habits of media consumers.

A recent Wired article proudly proclaimed, "The Nielsen Family Is Dead". See More HERE

Russell Brown then catches up with renowned New Zealand artist Dick Frizzell to discuss the hand-illustrated images that were used to sell New Zealand in a gentler era.

Many of these images have been collected in the new book Promoting Prosperity - The Art of Early New Zealand Advertising by Peter Alsop & Gary Stewart. See More HERE 

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