In this delectable reality competition series, people from every walk of life vie for the opportunity of a lifetime to see their original restaurant concept spring to life - starting with the opening of a restaurant chain in three locations - Hollywood, Minneapolis and New York City.
Four big-name investors put their own reputations and money on the line and the contestants' ideas to the ultimate test. Experts such as celebrity chef and restaurateur Bobby Flay will not only judge quality, flavor and ingenuity, but the ability to replicate and ultimately grow into a real, operating business.
In the end, one contestant will survive elimination and receive the biggest reality prize in television history - a new restaurant chain.